At Berkshire Bank, our core values are founded in our mission to be a community bank that not only meets the needs of its customers and employees but the needs of the community as a whole. This means truly listening to each individual’s wants, needs and goals. Our Be FIRST values reflect our passion for being a modern bank with advanced solutions and technology without losing the one- on-one feel of a true community bank.
You will see these values in action throughout the bank. We are continually reviewing our solutions to ensure that they meet not only your needs, but the needs of the community, such as our partnership with The Runway Project and recently announced Storefront program. Our Storefronts are the first of their kind in the United States and allow us to connect deeply with our community by creating a space to help our neighbors tackle the growing wealth gap, building more authentic relationships and providing a safe place for communities to exchange ideas and encourage growth in the local economy.
We’re not only investing in our outward-facing products and work but also in building our internal capacity and diversity. Recently, the bank formed
a committee that fosters a culture of belonging and began focusing on setting internal hiring goals that ensure the workforce is reflective of the communities we serve while creating a career path for our youth.
It is our hope that these actions will ensure that high-service banking is not a commodity for the privileged few, but for all.