PITTSFIELD, MA, February 3, 2016 - Berkshire Bank, America’s Most Exciting Bank®, has released “The Sum”, a quarterly newsletter intended to emphasize the most exciting topics of the Bank.
“The Sum” will be composed of five elements: a most exciting feature, three promotions currently running or awards the Bank has received, an education component, a section highlighting important security reminders and a cultural content segment. These items will be updated as the newsletter is created each quarter, ensuring that customers will have new tips and useful information to anticipate in each issue.
This first edition will explain the reasoning behind the title of the newsletter in the most exciting feature section. “The Sum” was named in honor of a memorable quote by Aristotle; “The whole is greater than the sum of its parts.” Capturing the essence of Berkshire Bank’s culture and dedication to the communities it supports, the newsletter will further enhance this wise sentiment. The Bank makes an effort to connect with its customers, because its success hinges upon the cohesion of the Company and the communities it serves.
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About Berkshire Bank
Berkshire Hills Bancorp (NYSE: BHLB) is the parent of Berkshire Bank, America’s Most Exciting Bank®. The Company, recognized for its entrepreneurial approach and distinctive culture, has $7.8 billion in assets and 93 full service branch offices in Massachusetts, New York, Connecticut, and Vermont providing personal and business banking, insurance, and wealth management services. In 2015, Berkshire Bank was named one of Massachusetts Most Charitable Companies by the Boston Business Journal. To learn more, visit www.berkshirebank.com or call 800-773-5601. Berkshire Bank, is the official bank of NESN’s Boston Bruins coverage
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Media Contact:
Heidi Higgins
AVP Marketing
hhiggins@berkshirebank.com
(413) 236-3756